CREATIVITY AND DESIGN
- One-on-one interviews
I met with each member of the Soulsight team for an hour to discuss creativity and design. I recorded these conversations to analyze for patterns.
The terms creativity and design are used often in the world of innovation. I wanted to understand what people working in innovation and strategy thought the meaning was behind these two terms and how this affected their work.
Creativity was seen in several different ways by the members of the Soulsight team. It ranged from raw and unrestrained emotional energy to doing something or seeing something in a way that had never been done before.
Where creativity had various interpretations, design was always seen as an intentional use of creativity for a specific purpose. The design process acts as a channel to direct creative impulses in the direction you need them to go.