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EPIC – Year End Celebration

EPIC – Year End Celebration

EPIC YEAR END CELEBRATION Place: EPIC Client: EPIC Role: Project Manager Timeline: 15 weeks Research In-person interviews with project creative directors In-person interviews with client (NPO) directors Phone/skype interviews with clients and creative directors out of...
Creativity and Design

Creativity and Design

CREATIVITY AND DESIGN Place: Soulsight Client: Personal Project Role: Researcher Timeline: 8 weeks Research One-on-one interviews I met with each member of the Soulsight team for an hour to discuss creativity and design. I recorded these conversations to analyze for...
People Revolution

People Revolution

PEOPLE REVOLUTION Place: Soulsight Client: IKEA Role: Design Researcher & Strategist Timeline: 4 weeks Research Employee interviews Manager interviews Historical analysis (peaceful revolutions) In-Context Observation Business Problem IKEA employees have many ideas...
IKEA Kitchen

IKEA Kitchen

IKEA KITCHEN Place: Soulsight Client: IKEA Role: Design Researcher & Strategist Timeline: 8 weeks Research Online research In-person interviews Phone interviews In store follow-alongs In store competitive research Business Problem IKEA Spain wanted to sell more...