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People Revolution

People Revolution

PEOPLE REVOLUTION Place: Soulsight Client: IKEA Role: Design Researcher & Strategist Timeline: 4 weeks Research Employee interviews Manager interviews Historical analysis (peaceful revolutions) In-Context Observation Business Problem IKEA employees have many ideas...
IKEA Kitchen

IKEA Kitchen

IKEA KITCHEN Place: Soulsight Client: IKEA Role: Design Researcher & Strategist Timeline: 8 weeks Research Online research In-person interviews Phone interviews In store follow-alongs In store competitive research Business Problem IKEA Spain wanted to sell more...